THE WILD. MOSTLY VEGETARIAN.

The Wild was an ID exploration for a new restaurant, co-working space, and exercise facility to be built in Beacon, New York breaking ground next year. I was exploring a few directions for brand identity systems.

My dpt. head was in direct conversation with the clients and was pitching several rounds of design direction for the interior, logo, merchandise, overall feel of space. As with most large ID projects, the revisions became hybrids of my co-workers’ and my own work.