This project is a cross branding idea between Danner boots and Ikea. I wanted to explore the visual language of both, with Danner being very earthy, rugged, classic red laces, and laces. Ikea being much more modern, clean lines, and simple color palettes.

I can see this idea being expanded into package design for Danner. A foam insert cut exactly to the shape of a pair of their boots inside the pack when the front is opened would be a memorable and on brand unboxing experience.